THEINSPIRATION.COM
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
THEINSPIRATION.COM
No Result
View All Result

Lexus – Billboard That Reacts Different to Each Car By M&C Saatchi

by Daniel Ingvartsen
Jan 28, 2015
in Advertising
Share on FacebookShare on Twitter

lexus_nx_smart_outdoor

“Hey Withe Evoque It’s never too late to cross over”

The ‘This is the New Lexus’ brand positioning was unveiled in October with the launch of the NX Crossover model, taking the prestige car marque to a much broader, younger, more progressive luxury audience.
From Monday 19 January, the billboards, specifically engineered by APN Outdoor, began operating at key high traffic sites* in Sydney, Melbourne, Brisbane, Adelaide and Perth.
In an unrivalled execution anywhere in the world, the billboards identify the brand, model and colour of passing vehicles to trigger a personal and playful message to drivers via the digital display, such as “Hey white Audi driver, it’s time to Crossover. This is the New Lexus NX.”
The format also tailors tactical messages based on other variables such as time of day, weather and traffic conditions to generate messages such as: “Hey black Merc driver, the heavens have opened. This is the new Lexus NX.”
The activation features more than 80 different configurations of dynamic messaging in each of the five sites.
Each billboard has a series of cameras on high rotation that capture all passing traffic. The images are sent to the APN Outdoor Classifier, a bespoke, hi-tech device that matches them to its large database of vehicles makes, models and colours in addition to the other variables

Share14Tweet

Related Posts

Google – Get back to what you love
Advertising

Google – Get back to what you love

Apr 8, 2021
Volvo – The Greatest Safety Test Ever By Grey, London
Advertising

Volvo – The Greatest Safety Test Ever By Grey, London

Apr 7, 2021
7-Eleven – Limited Edition Pajamas (All-Day Breakfast) By Åkestam Holst
Advertising

7-Eleven – Limited Edition Pajamas (All-Day Breakfast) By Åkestam Holst

Mar 24, 2021
Mega Tuna –  Maiinggit Sila Sa Sarap! By GIGIL
Advertising

Mega Tuna – Maiinggit Sila Sa Sarap! By GIGIL

Mar 23, 2021
Pizza Hut – AR Pac-Man® By GSD&M
Advertising

Pizza Hut – AR Pac-Man® By GSD&M

Mar 18, 2021
Mike’s Hard Lemonade Seltzer By WorkInProgress
Advertising

Mike’s Hard Lemonade Seltzer By WorkInProgress

Mar 18, 2021
Please login to join discussion

Please wait...

Thank you for sign up!

TWITTER

  • 118.4k Followers

FACEBOOK

  • 40.9k Fans

INSTAGRAM

  • 1.9k Followers

RECENT POSTS

The Lebanese Army – Peace Camo By TBWA\RAAD

The Lebanese Army – Peace Camo By TBWA\RAAD

Apr 9, 2021
Candles By Cent LDN

Candles By Cent LDN

Apr 8, 2021
Google – Get back to what you love

Google – Get back to what you love

Apr 8, 2021
Save Ralph – A short film with Taika Waititi

Save Ralph – A short film with Taika Waititi

Apr 7, 2021
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010

No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010