The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, chests and inner thighs of real Liverpool fans who were willing to have their skin permanently inked to mark the moment. What could demonstrate unwavering devotion and commitment more than going under the needle? The number 10 adorning the jersey in the film nods to 10 more years of partnership, and also one of the most storied numbers for the Reds, worn by greats including Barnes, Garcia, and now Alexis Mac Allister.
Together with local Liverpool tattoo artist and lifelong Liverpool F.C. fan, Dan Hutton, ’10 More Years. Inked’ is a story made from real tattoos that fans will bear proudly on their bodies. Forever. The stunning moving image football sequence was created by inking 57 tattoos and then photographing them in sequence, all to create a stop-motion animation in which every single frame has been individually tattooed onto the skin of a real Liverpool fan.