Statistics from research from the Alexander Monro Hospital:
⦁ 1 in 5 women never check their breasts.
⦁ 84% of people can think of only one symptom of breast cancer: a lump.
⦁ 85% of people are not aware that most possible symptoms of breast cancer are detected by looking at your breasts.
Marjolein de Jong is a former oncological surgeon, chairwoman of the Alexander Monro Hospital and founder of the Breast Care Foundation. She emphasizes the sense of urgency for this campaign: “In the Netherlands, 1 in 7 women will get diagnosed with breast cancer at some point in their life. Between 20% and 25% of those women are younger than 50. Our reality is that we see too many young patients come in for treatment at a later stage with an aggressive form of cancer. We know that most people are not aware that there are more symptoms than a lump and that many symptoms are visible if you check your breasts regularly by feeling, as well as looking. That is why awareness and education are especially important for young adults. The earlier we can diagnose and treat these women and men, the greater their chance of recovery.”
The campaign’s mission is to educate younger men and women about the 26 factors and symptoms of breast cancer and the importance of regular checks.