THEINSPIRATION.COM
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
THEINSPIRATION.COM
No Result
View All Result

Lotto NZ – L05T By DDB, New Zealand

by Daniel Ingvartsen
Feb 4, 2020
in Advertising
Share on FacebookShare on Twitter

On 21 June Lotto NZ released its latest Powerball commercial, ‘Lost,’ via DDB New Zealand, which quickly became New Zealand’s favourite ad on air, according to viewer-led research by Think TV and TRA. But a month after the release of ‘Lost’, Lotto NZ revealed that the ad was much more than a commercial – it was actually a ticket. Hidden throughout the commercial were Lotto numbers and viewers were challenged to find seven of them for their chance at a grand prize of $10,000 and 10 runner-up prizes of $1,000. Lotto NZ created an interactive website to turn the search for the hidden numbers into a game and drip-fed clues to players on social media and even the live Lotto draw aired on ONE.



ShareTweet

Related Posts

Meta – 3D billboard Piccadilly Circus Beind The Scenes By Ant Rubinstein
Advertising

Meta – 3D billboard Piccadilly Circus Beind The Scenes By Ant Rubinstein

Jan 27, 2023
Apple — A Day in the Life of an Average Person’s Data By TBWA\Media Arts Lab
Advertising

Apple — A Day in the Life of an Average Person’s Data By TBWA\Media Arts Lab

Jan 25, 2023
McDonald’s — Late Night By DDB, New Zealand
Advertising

McDonald’s — Late Night By DDB, New Zealand

Jan 24, 2023
Window Display By Bert’s Books in Swindon
Advertising

Window Display By Bert’s Books in Swindon

Jan 19, 2023
British Airways – Out-Of-Office By Uncommon Creative Studio
Advertising

British Airways – Out-Of-Office By Uncommon Creative Studio

Jan 19, 2023
Canal+ — The Secret of Wakany By BETC, France
Advertising

Canal+ — The Secret of Wakany By BETC, France

Jan 12, 2023

TWITTER

  • 115.4k Followers

INSTAGRAM

  • 2.1k Followers

FACEBOOK

  • 39.8k Fans

NEWSLETTER

RECENT POSTS

Meta – 3D billboard Piccadilly Circus Beind The Scenes By Ant Rubinstein

Meta – 3D billboard Piccadilly Circus Beind The Scenes By Ant Rubinstein

Jan 27, 2023
Wonders of Street View By Neal Agarwal

Wonders of Street View By Neal Agarwal

Jan 27, 2023
Apple — A Day in the Life of an Average Person’s Data By TBWA\Media Arts Lab

Apple — A Day in the Life of an Average Person’s Data By TBWA\Media Arts Lab

Jan 25, 2023
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010

No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010