THEINSPIRATION.COM
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
THEINSPIRATION.COM
No Result
View All Result

Lotto NZ – L05T By DDB, New Zealand

by Daniel Ingvartsen
Feb 4, 2020
in Advertising
Share on FacebookShare on Twitter

On 21 June Lotto NZ released its latest Powerball commercial, ‘Lost,’ via DDB New Zealand, which quickly became New Zealand’s favourite ad on air, according to viewer-led research by Think TV and TRA. But a month after the release of ‘Lost’, Lotto NZ revealed that the ad was much more than a commercial – it was actually a ticket. Hidden throughout the commercial were Lotto numbers and viewers were challenged to find seven of them for their chance at a grand prize of $10,000 and 10 runner-up prizes of $1,000. Lotto NZ created an interactive website to turn the search for the hidden numbers into a game and drip-fed clues to players on social media and even the live Lotto draw aired on ONE.
ShareTweet

Related Posts

McDonald‘s  – 8700 Swiss Farmers By TBWA\Zürich
Advertising

McDonald‘s – 8700 Swiss Farmers By TBWA\Zürich

Apr 14, 2021
New Balance – Jake Hayes & A New Kind of Blue
Advertising

New Balance – Jake Hayes & A New Kind of Blue

Apr 14, 2021
Maserati – Two of a Kind By Droga5, London
Advertising

Maserati – Two of a Kind By Droga5, London

Apr 14, 2021
Google – Get back to what you love
Advertising

Google – Get back to what you love

Apr 8, 2021
Volvo – The Greatest Safety Test Ever By Grey, London
Advertising

Volvo – The Greatest Safety Test Ever By Grey, London

Apr 7, 2021
7-Eleven – Limited Edition Pajamas (All-Day Breakfast) By Åkestam Holst
Advertising

7-Eleven – Limited Edition Pajamas (All-Day Breakfast) By Åkestam Holst

Mar 24, 2021

Please wait...

Thank you for sign up!

TWITTER

  • 118.3k Followers

FACEBOOK

  • 40.9k Fans

INSTAGRAM

  • 1.9k Followers

RECENT POSTS

McDonald‘s  – 8700 Swiss Farmers By TBWA\Zürich

McDonald‘s – 8700 Swiss Farmers By TBWA\Zürich

Apr 14, 2021
New Balance – Jake Hayes & A New Kind of Blue

New Balance – Jake Hayes & A New Kind of Blue

Apr 14, 2021
Maserati – Two of a Kind By Droga5, London

Maserati – Two of a Kind By Droga5, London

Apr 14, 2021
Tattoos By Mat Rule

Tattoos By Mat Rule

Apr 14, 2021
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010

No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010