To pull it off Canon rallied more than 22,000 Canon fans, who helped changed more than 327,000 photos by uploading them to Google Local Guides. More importantly, on average 43% of the small businesses experienced a sales increase due to the initiative. Oh, and Google changed their image algorithm to recognize and prioritize great photography.
Advertising Agency:Uncle Grey, Copenhagen, Denmark
Senior Creative:Christoffer Gøtzsche
Account Manager:Jannie Tychsen
Client Service Director:Johan Krarup
Motion Graphic Designer:Mathias Nielsen