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Volkswagen – Crashed Cases By NORD DDB

by Daniel Ingvartsen
Apr 26, 2018
in Goodvertising
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Since February 1st, 2018, it has been illegal to use your phone whilst driving in Sweden. Despite that, there seems to be no change in the number of accidents on Swedish roads since the new law became effective. To remind people of the danger of using your phone whilst driving, Volkswagen have created a series of phone cases – made by crumpled metal from crashed cars. In collaboration with metal artist Lennart Wintermyr 153 handmade and numbered cases will be sold, all the profits goes to Trafikskadefonden, which help the rehabilitation of victims of traffic incidents.
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