As of today the global flight search and travel deals website Cheapflights turns their online display media into a simple flight search, which enables you to search flights simply by dragging article images into Cheapflights web banners.
Say you live in London and you’re reading an article about your favourite local football team playing a Champions league match in Spain. Now you can simply drag the article image into the Cheapflights banner and it will instantly find you the best tickets, at the best price, for the next upcoming live match.
Nowadays a lot of people travel to experience sports, arts and music live. According to a recent UK report, 45% of live music audiences were music tourists and there were 9.5 million music tourists in the UK alone. For the initial launch Cheapflights have focused on sports, arts and music, but plan to soon include many other points of interests.
Agency: Uncle Grey / Client: Cheapflights / Creative Director: Thomas Ilum / Creative: Simon Naver / Motion Designer: Mathias Nielsen / Digital Producer: David Cytryn / Client Service Director: Charlotte Porsager / Chief Strategy Officer: Lars Samuelsen / Development: Will Munhoz, WM Creative Labs / Head of Media Strategy & Planning: Rasmus Skjøtt