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Rethink – Pay a Dollar and Get Credited on a One Show Award

by Daniel Ingvartsen
Jan 12, 2016
in Advertising
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How it works
For as little as $1, get your name on the credits of the One Dollar One Show – a project bound for One Show glory – then display it proudly in your portfolio knowing that your contribution helped make it happen.

Then share, share, share! The more support we have, the more likely we all are to win One Show Gold!

Wher does the money go
100% of the money you give us covers the One Show entry fees. The more money we raise, the more categories we’ll enter, which means more pencils in your pocket and more phone calls from Mr. Wieden himself.

What are we actually entering into the One Show?
Why, the One Dollar One Show, of course! It’s the world’s first advertising campaign where the credit list is up for sale.

If we win, can I put this project in my portfolio?
Absolutely! You’re on the credit list, aren’t you? As far as we can tell, you made this!

Will it look weird if I am both a CD and a Writer on the credits?
Not at all. If you ask us, it’ll look creatively accomplished.

I’m not in the creative department.
First off, that’s not a question. Second off, buy yourself a credit anyways! With a Gold Pencil, no one will ever question your “bad ad” suggestions ever again!

My job title isn’t listed as a credit. What do I do?
Dare to dream, my friend. Dare to dream.

When will you let us know the results?
The One Show announces the big winners on Friday, May 13th, 2016. Then we pop the champagne!

Who are you, anyways?
We’re Rethink, an independent creative agency. We’ve won our fair share of awards; from Gold Pencils to Grand Clios to feisty Lions. Now, we want you to win with us.



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