“Hands” premiered Jan. 19. The spot also highlights the launch of NBA Saturday Primetime on ABC beginning Jan. 23.
Credits:
Brand/Client: NBA
Campaign Title: This is Why We Play Spot
Title: “Hands”
First Air Date: January 19, 2016
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Group Creative Director: Matthew McFerrin
Group Creative Director: Armando Samuels
Creative, Copywriter: Max Hoch
Creative, Art Direction: Manuel Urbanke
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
VP, Account Director: Justin Costa
Account Supervisor: Rachael Fogel
Account Executive: Chris Martin
Strategy: Tim Flood, Lindsey Neeld
Senior Project Manager: Matt DeSimone
Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Benn Martenson
Executive Producer: Mal Ward, Marc Marrie
Line Producer: Zoe Odlum
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Sam Barden
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz
VFX Company: Arcade Edit
VFX Artist: Tristan Wake
VFX Executive Producer: Sila Soyer
VFX Producer: Fanny Cruz
Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Music: “(You’ve Got) The Magic Touch”
Artist: The Platters
