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#Cannes2015 – Branded Content & Entertainment Gold Lions #canneslions

by Daniel Ingvartsen
Jun 28, 2015
in Advertising
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2 x GOLD LIONS: The Ice Bucket Challenge / The Als Association / The Als Association / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT ORIGINAL USER-GENERATED CONTENT
Entered by: THE ALS ASSOCIATION

https://www.youtube.com/watch?v=-DL0W9AUCuY

GOLD LION: Madden Season / Ea Sports / Heat / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT ORIGINAL USE OF MUSIC
Entered by: HEAT
GOLD LION: 3-second Cooking / β€œShrimp Frying Cannon” & β€œSuper Fried Dumpling” / Ntt Docomo Tokyu Agency, Ntt Advertising / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT ORIGINAL USE OF MUSIC
Entered by: TOKYU AGENCY
GOLD LION: The Hiv+ Issue / Vangardist Magazine / Saatchi & Saatchi Switzerland / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT ORIGINAL PRINTED CONTENT
Entered by: SAATCHI & SAATCHI SWITZERLAND
GOLD LION: Makeup Genius / L’orΓ©al Paris / Mccann Paris / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT ORIGINAL BRANDED DIGITAL OR SOCIAL MEDIA
Entered by: McCANN PARIS
GOLD LION: The Gun Shop / States United To Prevent Gun Violence Grey New York / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT NON-FICTION: ONLINE (15 MINUTES OR UNDER IN LENGTH)
Entered by: GREY NEW YORK

https://www.youtube.com/watch?v=iccscUFY860

GOLD LION: Monty’s Christmas John Lewis Partnership Adam&eveddb / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT INTEGRATED CAMPAIGN LED BY CONTENT PLATFORM
Entered by: ADAM&EVEDDB

https://www.youtube.com/watch?v=mAhXN71YcQ4

GOLD LION: Rabbit Race / Media Mark / Ogilvy Germany / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT INTEGRATED CAMPAIGN LED BY CONTENT PLATFORM
Entered by: OGILVY GERMANY
GOLD LION: Tinnyvision / Nz Transport Agency / Clemenger Bbdo Wellington / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT FICTION: ONLINE SERIES (MINIMUM 3 EPISODES)
Entered by: CLEMENGER BBDO WELLINGTON
GOLD LION: House Of Mamba / Nike / Akqa, Akqa / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT BRANDED LIVE EXPERIENCE
Entered by: AKQA
GOLD LION: Nazis Against Nazis – Germany’s Most Involuntary Charity Walk / Zdk Gesellschaft Demokratische Kultur / Grabarz & Partner, Ggh Lowe / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT BRANDED LIVE EXPERIENCE
Entered by: GGH LOWE
GOLD LION: Holograms For Freedom / No Somos Delito (We Are Not Crime) / Ddb Spain / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT BRANDED LIVE EXPERIENCE
Entered by: DDB SPAIN
GOLD LION: The Marathon Walker / Water For Africa / Ogilvy Paris / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT BRAND OR PRODUCT INTEGRATION INTO AN EXISTING PROGRAMME OR PLATFORM
Entered by: OGILVY PARIS

https://www.youtube.com/watch?v=AFOzaAYqaM8

GOLD LION: Coke Thirst / Coca-cola / J. Walter Thompson Brazil / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT BRAND OR PRODUCT INTEGRATION INTO AN EXISTING PROGRAMME OR PLATFORM
Entered by: J. WALTER THOMPSON BRAZIL
GOLD LION: 805 Million Names / United Nations World Food Programme / Forsman & Bodenfors / 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT BRAND OR PRODUCT INTEGRATION INTO AN EXISTING PROGRAMME OR PLATFORM
Entered by: FORSMAN & BODENFORS



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