We made the opening-day videos for for the 3 days festival in Miami organized by Art Director Club, for their ADC Awards. There were conferences throughout the whole event with and every day showed a different spirit in the field of art direction. Based on 3 types of different materials or textures, and associating each with a specific day, we made this three videos with a touch of surrealism where metaphorically represent the transformation of raw material into something more polished, as do art directors in their day to day work.
