THEINSPIRATION.COM
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion
THEINSPIRATION.COM
No Result
View All Result

Scotch – Magic Tape. The Packaging Makes the Tape Disappear By K. Rebbe

by Daniel Ingvartsen
Sep 26, 2014
in Advertising
Share on FacebookShare on Twitter

scotchmagictape

scotchmagictape2

scotchmagictape3

The Brief
The Invisible Tape by Scotch is the tape that makes tears on paper magically disappear. The task was to demonstrate the advantages of the product in the unique way and make packaging and POS materials visually stand out among similar competitor products.

The Idea
To make Invisible Tape a fascinating experience even before the actual usage we developed a packaging that makes the tape itself magically disappear.

The Solution
The disappearance effect was achieved due to a specially designed ultra thin mirror. Placed inside the packaging, it created an illusion of a seemingly empty box. Since the mirror is tilted, it formed the area inside the packaging where the product was “invisibly” stowed.



Share32Tweet

Related Posts

Heinz — Tattoo Ink By Soko
Advertising

Heinz — Tattoo Ink By Soko

Mar 29, 2023
Heinz Ketchup — Even When It Isn’t Heinz It Has To Be Heinz By Rethink
Advertising

Heinz Ketchup — Even When It Isn’t Heinz It Has To Be Heinz By Rethink

Mar 29, 2023
Porsche — Taycan Arcade By DDB, Melbourne
Advertising

Porsche — Taycan Arcade By DDB, Melbourne

Mar 29, 2023
McDonald’s — McDelivery By DDB, Colombia (2021)
Advertising

McDonald’s — McDelivery By DDB, Colombia (2021)

Mar 24, 2023
Mockupsquare By Marketsquare
Advertising

Mockupsquare By Marketsquare

Mar 24, 2023
Towards good ideas — Paint on Sand By Saype
Advertising

Towards good ideas — Paint on Sand By Saype

Mar 22, 2023
Please login to join discussion

TWITTER

  • 115.4k Followers

INSTAGRAM

  • 2.1k Followers

FACEBOOK

  • 39.8k Fans

NEWSLETTER

RECENT POSTS

Aldidas

Aldidas

Mar 30, 2023
Heinz — Tattoo Ink By Soko

Heinz — Tattoo Ink By Soko

Mar 29, 2023
Heinz Ketchup — Even When It Isn’t Heinz It Has To Be Heinz By Rethink

Heinz Ketchup — Even When It Isn’t Heinz It Has To Be Heinz By Rethink

Mar 29, 2023
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010

No Result
View All Result
  • Advertising
  • Art
  • Design
  • Movies
  • Photography
  • Graphics
  • Music
  • Goodvertising
  • Architecture
  • Fashion

theinspiration.com established 2010