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Save The Children Denmark – Free Melika By We Love Talent

by Daniel Ingvartsen
Aug 27, 2014
in Goodvertising
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To emphasize the need for action, we staged a catastrophe and a rescue mission of the 12 year old girl Melika at the Copenhagen Central Station in August 2014.
The goal was to get passers-by to interact digitally through Instagram with the installation to raise awareness for the coming annual national fundraising for Save The Children Denmark.

Credits:
We Love Talent / Jamel Sundoo / Toke Eskildsen / Jenny Mattesen / Simon Friis / Jonathan Heldorf



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