GRAND PRIX: SMART COMMUNICATIONS – TXTBKS BY DDB DM9JAYMESYFU (Makati City, THE PHILIPPINES)
GOLD LION (Activation by Location or Proximity): MATTEL – SCRABBLE WIFI BY OGILVY FRANCE (Paris FRANCE)
GOLD LION (Charities, Not for Profit and Public Information): UNITED NATIONS ASSOCIATION OF GERMANY – FREE THE FORCED! BY CHEIL GERMANY (Schwalbach GERMANY) and PP AGENDA (Frankfurt GERMANY)
GOLD LION (OLD PHONES GIVE NEW LIFE): SINGTEL – OLD PHONES GIVE NEW LIFE BY OGILVY & MATHER SINGAPORE (SINGAPORE)
GOLD LION (Services): RBS BANK – GET CASH BY SAPIENTNITRO (London UNITED KINGDOM)
GOLD LION (Media, Entertainment and Leisure): DOREMIR – SCORECLEANER BY MOBIENTO (Stockholm SWEDEN)
GOLD LION (Charities, Not for Profit and Public Information): REBORN ORGAN DONATION FOUNDATION – SECOND LIFE APPS BY DUVAL GUILLAUME MODEM (Antwerp BELGIUM)
GOLD LION (Charities, Not for Profit and Public Information): BAOBEIHUIJIA.COM β βBABY BACK HOMEβ VOLUNTEERS ASSOCIATION – MISSING CHILDREN MOBILE SEARCH APPLICATION BY JWT BEIJING (CHINA)
GOLD LION (Services): GOOGLE – WORLD WIDE MAZE BY PARTY (Tokyo JAPAN)
GOLD LION (Best User Experience): THE JFK PRESIDENTIAL LIBRARY & MUSEUM – CLOUDS OVER CUBA BY THE MARTIN AGENCY (Richmond USA) and TOOL (Santa Monica USA)