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Cannes Lions 2013: Media (1 Grand Prix and 14 Gold Lions)

by Daniel Ingvartsen
Jun 19, 2013
in Advertising
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GRAND PRIX: FUNERAL INSURANCE COMPANY DELA – WHY WAIT UNTIL IT’S TOO LATE? BY OGILVY & MATHER AMSTERDAM (THE NETHERLANDS)


GOLD LION (Use of Media – Best Use of Audio): KONTOR RECORDS – BACK TO VINYL – THE OFFICE TURNTABLE BY OGILVYACTION (Düsseldorf GERMANY) and OGILVYONE (Düsseldorf GERMANY)


2 GOLD LIONS (Use of Media – Use of Media and Product & Service – Commercial Public Services incl. Healthcare & Medical): THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY – POTABLE WATER GENERATOR BY MAYO DRAFTFCB (Lima PERU)


2 GOLD LIONS (Use of Media – Best Use of Ambient Media: Large Scale): URA.RU CITY WEBSITE – MAKE THE POLITICIANS WORK BY ekaterinburg (RUSSIA)


2 GOLD LIONS (Use of Media – Best Use of Ambient Media: Large Scale and Product & Service – Corporate Image & Information): IBM OUTDOOR AS UTILITY OGILVY FRANCE (Paris FRANCE)


GOLD LION (Use of Media – Best Use of Special Events and Stunt/Live Advertising): COCA-COLA – SMALL WORLD MACHINES BY LEO BURNETT (SYDNEY AUSTRALIA)




2 GOLD LIONS (Use of Media – Best Use of Branded Content & Sponsorship): METRO TRAINS – DUMB WAYS TO DIE BY McCANN (MELBOURNE AUSTRALIA)


GOLD LION (Use of Media – Best Use of Digital Media): KLEENEX – KLEENEX CATCHES COLDS BY MINDSHARE WW (London UNITED KINGDOM)


GOLD LION (Use of Media – Best Use of Social Media): MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX – FACEBOOK 1914 BY DDB PARIS (FRANCE)


2 GOLD LIONS (Use of Media – Best Use of Social Media): DOVE MASTERBRAND – REAL BEAUTY SKETCHES BY OGILVY BRASIL (São Paulo BRAZIL)


2 GOLD LIONS (Use of Media – Best Use of Mobile Devices and Product & Service – Retail and E-Commerce, including Restaurants): McDONALD’S AUSTRAILA – TRACK MY MACCA’S BY DDB (Sydney AUSTRALIA)


2 GOLD LIONS (Best Integrated Campaign – Best Use of Integrated Media and Product & Service – Fast Moving Consumer Goods): COCA-COLA – A MILLION REASONS TO BELIEVE IN THAILAND BY INITIATIVE (Bangkok THAILAND)


GOLD LION (Best Integrated Campaign – Best Use of Integrated Media): P&G – THANK YOU MOM BY CARAT (New York USA)


GOLD LION (Product & Service – Cars & Automotive Services): TOYOTA MARKETING JAPAN CORPORATION – AQUA SOCIAL FES!! BY DENTSU (Tokyo JAPAN)


GOLD LION (Product & Service – Financial Products & Services): ALLSTATE INSURANCE – SAVE 11 BY STARCOM MEDIAVEST GROUP (Chicago USA) and LEO BURNETT CHICAGO (Chicago USA)



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