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Cannes 2013: Direct Lions Gave 1 Grand Prix and 13 Gold Lions

by Daniel Ingvartsen
Jun 18, 2013
in Advertising
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GRAND PRIX and 2 GOLD LIONs (Best Use of Digital Direct Marketing Social Media & Viral Marketing and Product & Service
Public Health & Safety, Public Awareness Messages): METRO TRAINS – DUMB WAYS TO DIE BY McCANN (MELBOURNE AUSTRALIA)


GOLD LION (Best Use of Direct Marketing Flat Mailing): NGO – THE DAILY ABUSE BY SERVICEPLAN (Munich GERMANY)


GOLD LION (Best Use of Direct Marketing Ambient Media: large scale): FOOTBALL TEAM – MY BLOOD IS RED AND BLACK BY LEO BURNETT TAILOR MADE (SΓƒO PAULO BRAZIL)


2 GOLD LIONS (Best Use of Direct Marketing Ambient Media: large scale and Best Use of Digital Direct Marketing
Other Digital Platforms): COCA-COLA – SMALL WORLD MACHINES BY LEO BURNETT (SYDNEY AUSTRALIA)


GOLD LION (Best Use of Direct Marketing Direct response broadcast: TV, radio & infomercials): SKY – SKY LIVESPOTS BY SERVICEPLAN (Munich GERMANY)


TimelineTrial2_FRANK151

GOLD LION (Best Use of Digital Direct Marketing Websites, Microsites & Banners): AMNESTY INTERNATIONAL – TRIAL BY TIMELINE BY COLENSO BBDO (Auckland NEW ZEALAND)
Try the site on trialbytimeline.org.nz


2 GOLD LIONs (Best Use of Digital Direct Marketing Mobile Marketing and Product & Service
Public Health & Safety, Public Awareness Messages): STARHUB MOBILE – THIRD EYE BY DDB GROUP (SINGAPORE)


GOLD LION (Product & Service Financial Products & Services): KBC – THE GAP IN THE MARKET BY TBWA\BELGIUM (Brussels BELGIUM)


GOLD LION (Product & Service Charities): PUBLIC AWARENESS / PET ADOPTION – DRIVING DOGS BY DRAFTFCB NEW ZEALAND (Auckland NEW ZEALAND)



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