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Cannes Lions 2012: PR Lions Gave 20 Gold Lions and one Grand Prix

by Daniel Ingvartsen
Feb 17, 2014
in Advertising
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GOLD: M.J Bale Grazed On Greatness – Australian Cricket Team Sponsorship By WhybinTbwaTequila Sydney, Australia (Won Two Gold Lions – “Consumer Goods, including FMCG and Household Products” and “Best Use of Sponsorship”)


GOLD: The Book That Can’t Wait – Eterna Cadencia By Draftfcb Buenos Aires, Argentina (Won Two Gold Lions – “Media, Arts and Entertainment” and “Best Launch or Re-launch”)


GOLD: One Copy Song – Adam Tensta Facebook App By R/Ga New York, Usa (Won Two Gold Lions – “Media, Arts and Entertainment” and “Best Use of Social Media”)


GOLD: Steal Banksy – Art Series Hotels By Naked Communications Sydney, Australia


GOLD: Wimpy Braille Burger – Wimpy By Metropolitanrepublic Johannesburg, South Africa


GOLD: Blood Relations – The Peres Center For Peace By Baumann Ber Rivnay Saatchi & Saatchi Ramat Gan, Israel (Won Two Gold Lions – “Charity and Not for Profit” and “Best Integrated Campaign Led by PR”)


GOLD: Integration Day Coordown Onlus By Saatchi & Saatchi Milan, Italy(Won two Gold Lions – “Charity and Not for Profit” and “Best Use of Sponsorship”


GOLD: Book Burning Party – By Leo Burnett Detroit / Troy Public Library


GOLD: The Naked Man – La Redoute By Clm Bbdo Boulogne-Billancourt, France


GOLD: No Rights No Women – Pressure Group Fighting For Women’s Rights By Leo Burnett Beirut, Lebanon


GOLD: Push To Add Drama – TNT By Duval Guillaume Modem Antwerp, Belgium


GOLD: Hema Mega Push-Up Bra – Hema By Doom & Dickson Amsterdam, The Netherlands


GOLD: Inspired By Iceland – Iceland By The Brooklyn Brothers London, United Kingdom


GOLD: Yasuni Itt – Ecuador Government By Maruri Grey Guayaquil, Ecuador


GRAND PRIX: The Most Popular Song – Banco Popular De Puerto Rico By Jwt San Juan, Puerto Rico (Also Won a Gold lion in “Financial Services, incl. Investor Relations and Corporate Finance”

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