Every 30 seconds a baby dies during labour somewhere in the world. This is the harsh reality that mothers and Doctors Without Borders face every single day, and this year we helped put focus on the issue.
Together with director Rune Milton, we drew our inspiration from the tough births that happen where Doctors Without Borders work, but showed the hope and beauty that also happens because of their presence.
This project is not just a testiment to mothers and their babies, but also a remarkable example of collaboration between dedicated hearts and minds from talent around the world. So many people have contributed their time, sweat and talent to make this project happen. Thank you to every single one involved.
Agency: The Unicorn
Lead Creatives: Thomas Pries & Peter Metcalfe
Account Director: Mette Hørdum
Art Director & Behind The Scenes: Marius Dahl
Creative Interns: Line Lillefod Jørgensen, Nicolas Housted & Joachim Anton Klintfält
MSF Denmark: Kristina Boldt Klausen, Anni Kammer, Rasmus Baastrup, Mette Paludan Truelsen & Michael Haller Nielsen
Production Companies: Thirsty Film (Denmark), Stoked Film (Lebanon), Tony Petersen Film (Germany), Dare Film (Greece) & Effectiv-Team SFX GmbH (Hamburg)