POSTED TO Goodvertising
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Most people with color deficiency aren’t able to see red or green. To help parents detect color blindness in their kids, we took the world’s most colorful cereal and took the colors out of them. While most loops remained brown, the rest of them were red and green. By using these two colors and removing the rest, we will be able to accurately detect color blindness in children.

Art Director: Adithya Venugopal
Copywriters: Rohit John, Nitya Isaacs, Arjun Roy