POSTED TO Advertising
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The Brief
The Invisible Tape by Scotch is the tape that makes tears on paper magically disappear. The task was to demonstrate the advantages of the product in the unique way and make packaging and POS materials visually stand out among similar competitor products.

The Idea
To make Invisible Tape a fascinating experience even before the actual usage we developed a packaging that makes the tape itself magically disappear.

The Solution
The disappearance effect was achieved due to a specially designed ultra thin mirror. Placed inside the packaging, it created an illusion of a seemingly empty box. Since the mirror is tilted, it formed the area inside the packaging where the product was “invisibly” stowed.