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Posted on 06.22.12 to Advertising, Cannes 2012 by Daniel Nicolajsen
GOLD: (Activation by Location or Proximity) Backseat Driver – Toyota Motor By Party Tokyo, Japan
GOLD: (Won gold in “Augmented Mobile Experience” and “Products”) Band-Aid Magic Vision – Johnson & Johnson By JWT New York, USA
GOLD: (Use of Multiple Screens or Networked Mobile Technology) Chevy Game Time – Chevrolet By Goodby Silverstein & Partners San Francisco, USA
GOLD: (Augmented Mobile Experience) Vip Fridge Magnet – Red Tomato Pizza By TBWA\Raad Dubai, United Arab Emirates
GOLD: (News, Weather and Media) Parking Douche – The Village The-Village.Ru (On-Line City Guide) By Look At Me, Moscow, Russia
GOLD: (Won gold in “Charities, Not for Profit and Public Information” and “Best User Experience”) Pain Squad – The Hospital For Sick Children By Cundari Toronto, Canada
GOLD: (Tablets and Other Devices) Fake Ad – Bradesco Seguros By Almapbbdo São Paulo, Brazil
GOLD: (Products) Mystery Ad Nokia By Yoc Berlin, Germany
GOLD: (Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email) Pennies For Life – The Microloan Foundation By DLKW Lowe London, United Kingdom
GRAND PRIX: Hilltop Re-Imagined For Coca-Cola – Google By Grow Interactive Norfolk, USA
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